Marketing – International


The Sotheby’s International Realty® brand’s global media plan is strategically designed to deliver truly global impact while promoting properties represented by our worldwide network. Our plan to market your home includes significant, exclusive and first-to-market partnerships with an elevated focus on video integration, editorial alignment and omni-channel sponsorships in order to provide relevant content to potential clients in an always on, anywhere environment. Brand marketing combined with property advertising allows the Sotheby’s International Realty brand to present the properties represented by our network to a global audience of buyers who value and seek the unique.


At Sotheby’s International Realty Québec/Canada, our claim of exposure is supported by substance. We market Canadian homes in every neighbourhood and price range to over 3 million visits on annually. Featuring a state-of-the-art location based and predictive search system, homes in every price range and category have never been easier to find by neighbourhood, city, region or lifestyle.

Your property listing will be distributed from to a number of select highly trafficked real estate, business and lifestyle branded websites with online views in excess of 13 million each month. With most buyers starting their real estate search online, the plan to market homes must include proper internet exposure.

Sotheby’s International Realty Québec/Canada also offers an entire range of online services that go behind the scenes to help launch a successful marketing campaign and to complement all other online and offline exposure with sales activities.

Sotheby’s International Realty Québec/Canada also features a robust mobile platform which allows visitors to seamlessly browse listings while on the go. Features include a geotargeted home page that directs viewers to listings in their area, app-like property search and a responsive design which adjusts to the size of your mobile phone or tablet to ensure that listings display properly.



With nearly 100% of all property buyers starting their search online, it is imperative that your property shows up in search engine results, and is presented in the most informative, compelling manner possible. To that end, your property will receive exceptional exposure to select highly trafficked websites such as:,, and many more.

Sotheby’s International Realty properties are viewed an astounding 190 million times across all of our partner sites annually.

In order to increase exposure for your home and ultimately uncover the right buyer, we partner with and distribute properties to the most significant media companies and real estate-focused websites in the world. To measure the results, we provide a property view report including view and inquiry statistics for partner sites our properties are distributed to.


We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat and on our very own Extraordinary Living Blog. Facebook is the top referring source of traffic to Additionally, the Sotheby’s International Realty YouTube channel has more subscribers and video views than any other real estate brand.

We use social media to connect your home to our vast community of real estate intenders and influencers from across the globe.

International Advertising